Since originally launching her dream, a women’s clothing line, her life has had many changes. Designing both the silhouettes and her signature original prints, Jules debuted her line in markets around the country in 2010. Going through a divorce, raising her 3 young children, and moving three times to different cities impacted her ability to create, launch and continue her successful line. However, the passage of time is said to be a gift and this reigns true for Jules as well. The time has come to begin again.
Jules has created a vibrant world of color, pattern, playfulness and international chic that defines her brand. Large scale patterns with organic motifs channel her spirit of travel and love of nature.
Having started her career as a young Wall Street power broker in New York City, Jules broke tradition and dared to explore her artistic drive to establish her own interior design firm. This venture then led Jules to launch her eponymous fashion line.
Jules has a passion for anything mod. As an avid collector of vintage clothing, art and jewelry, she has developed a unique take on these iconic aesthetics and is reinventing this era of style, grace and the good life for today’s popular culture. Taking cues from her personal favorites: Emilio Pucci, Diana Vreeland and Slim Aarons, her collection reflects an innate sense of mixing strong patterns and colorways in luxe fabrics. Her work as an interior designer further prepared her signature look and was the springboard for the inception of Jules Reid.
Captivating a new group of modern women who seek easy elegance, the Jules Reid line embodies the personal style and bohemian spirit of the designer. She has quickly become a favorite of the well-traveled resort set, and her clothes are at home anywhere…from Capri to the Vineyard, St. Barth’s to Malibu. Jules’s signature look continues to heads everywhere.
Jules is the mother of three boys and a beautiful stepdaughter, and currently resides in Virginia.
Her collection has been featured in numerous publications including Town & Country, Travel + Leisure, The Washington Post, Virginia Living, her tassel necklace on the cover of Coastal Living, Glamour and Distinction magazine. Her homes which she designed have been featured in M&V Magazine, The Glam Pad, and in Richmond Home.